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The Calibration Targets
The ColorBalanceCoach disc looks like a photographic reflector and like it, it can be collapsed to use only a fraction of the space, this allowed us to include on the disc the largest grey card on the market, that can still fit in your photo bag. The ColorBalanceCoach is made of 4 distict regions called patches. The largest is the grey patch, made of chromaticaly neutral synthetic material it will remain stable in density and color for years to come. The black patch reflects only about 3% of the light it receives, the white reflective patch will reflect more than 92% of the light and the dull translucent patch will reflect 80% of the light. The transluscent patch is made of 100% colorless white fabric that will allow a shoot through white balancing area as well as a reflected low-light reflected white balance patch. NOW AVAILABLE IN 3 SIZES. Product info and purchase page

NEW PRODUCT The WhiteBeam
The white beam is a double use white balance tool aimed at the videographer, but can also be used by photographers. Simply cover the lens of your video camera with the WhiteBeam and aim at the light that light your subject activate the manual white balance button and the exact balance is active for that scene. Under even lighting you may aim at the chromaticlay neutral white target and set your balance. The target collapse down to a 3" pocket, equiped with a loop to keep it close.Product info and purchase page.

Books/CDs/DVDs Collection
Many titles are available. Technique and art are mixed in a perfect balance. Jean-Francois' vision and simple approach are helpful to everyone searching for creative inspiration, new imaging approaches, or tips on mixed lighting. Product info and purchase page.

Reference The revolution of the grey card
There is no more excuse not to have it in your photo bag. By using the reflective card it was possible to determine the point at which 100% saturation would occur on the film when recording pure white.
A broader use for the 18% card is nowadays to determine the color shift either by ambient light, lens aberration or quality shifts in films to reproduce true to life images.
Hence middle gray is the universal measurement standard in photographic cameras. It is assumed that the measurement taken by camera exposes the shot so that sum of light of the object measured is equivalent to middle gray. Product info and purchase page.

Private Coaching Quality time with the coach
Jean Francois is a successful portrait and commercial photographer currently working in Montreal, Canada. His creative and energetic style has secured him many repeat customers and internationally known companies. As a speaker he is both engaging and informative. His background consists of 30 years in the photo market, as well as more than 20 as a technical consultant to the top canadian photographers. Jean-Francois enjoys helping fellow photographers.
The very relaxed approach to everyday events and the process of the workflow makes of Jean-Francois the perfect coach to give you back your energy, and creativity. Product info and purchase page.